Kazuhiko Yamazaki is a professor, user experience design lab., at Chiba Institute of Technology in
Prior to that, he was design manager of user experience design center in IBM Japan, IBM Distinguished Engineer and a member of IBM Academy of Technology. He has been leading work on industrial design and human interface design in hardware and software products. His achievements are to establish ThinkPad brand image as best brand image in worldwide mobile computing. Before entering IBM he worked as designer and planner for Furniture Company named Clean-up Corp. in
He received a Bachelor of Science degree in industrial design from Kyoto Institute of Technology in 1983, and PhD degree in design from
He received 19 iF Product design awards in Germany, including 'Top 10' awards , 'Best of category' awards and 'Top 3' iF Interaction design award. He also received 5 IDEA Design Awards including a gold award from the NewsWeek Industrial Designers Society of America (IDSA) in the US and 45 Good Design Awards including Best Design and Best of Category from MITI in Japan. His work was selected by The Museum of Modern Art and exhibited for their special exhibition of "WorkShpere" in NY, 2001. Now, he is a jury of Good Design Awards from 2008.
He is the co-author of several books, such as “Designing for ease of use – user centered design “, “IBM Design from Japan”, “Universal Design Practical Guideline” and “Creative Management on Design Section”.
He made a keynote speech at the 5th Asian Design Conference-International Symposium on Design Science, Soul in 2001 , also he made presentation as an invited speaker at Industrial Design Intelligence Conference at MIT Media Lab. , Cambridge in 2004 and a keynote speech at Taiwan Design Center for “It’s all about user” in 2005. He currently has more than 50 issued patents around the world.
Specialties: Industrial Design, Human Interface Design, Human Experience Design, Universal Design, User Centered Design, Brand Experience, Design Innovation.